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OUR

SERVICES

Contact Discovery

What We Do

HERS works on the huge databases that it has, to make sure that you spend your important time on developing your services and products. Let HERS ensure that you get the right contacts for your future business commencement. HERS triple-checks the contacts which are delivered to you if they are relevant, complete, fresh validated. We have the latest tools and technology and a best bunch of professional data miners in the market. They work day-in and day-out to build a database of prospects of genuine clients, customers, decision makers and key influencers of your target market.

DATA MINING

Data Mining is the practice of examining large pre-existing databases in order to generate new and relevant information for your business to help you grow both in sales and marketing. It’s an interdisciplinary subfield of computer science which helps in growth.

DATA CLEANSING

It’s the process of correction. To remove corrupt or inaccurate records from a record set, table, or database. If you already have a huge database gathered, it can be sorted cleared and can be made more relevant for your business use. This will increase productivity and efficiency by working on a clean and filtered data.

DATA VERIFICATION

Choosing a good vendor for appointment generation and appointment setting can reduce the cost per sale. We have better means of generating leads. As we provide Appointment service on regular basis, we have an up to date database with the potential clients at the ready. Leads generated on behalf of our clients are qualified to ensure that there’s an immediate requirement for their product and services.

Account Based Marketing

What We Do

Account Based Marketing, or ABM, is much more than just another marketing strategy. It is a strategy of growth that puts the potential client or prospect first. In contrast to typical B2B marketing methods that aim to fill up the sales funnel by focusing on delivering high numbers of leads, account based marketing aims to develop a market of one.

Since every client likes to feel special, account based marketing allows product and service companies to tailor their offerings to reach individual accounts with specific information and attributes that goes directly to meeting the needs of that one account. While most B2B marketers try to reach as many prospects as possible in short order, ABM allows for the concentration of time, money, effort, and resources to clearly identify and target certain accounts within a market and create personalized campaigns to connect with each account.

While ABM is far from being the new kid on the block, over 85% of companies are just beginning to realize that such marketing delivers significantly higher ROI than other forms of marketing. HERS aims to deliver ABM strategies at scale and help you close more of the deals you want.

At HERS, we have developed our platform to help you deliver uniquely customized and highly optimized experiences to customers based on data analysis, intelligent insights, and smart marketing. Our ABM platforms will open doors for the sales and marketing efforts of your team to work together and establish conversations with buyers that you have never been able to establish before.

We can help you how to Define and refine your target account list using data science

We can help you how to exceed sales targets by reaching buyers at scale?

It’s very easy to get started marketing to the attractive accounts, no matter how you define your targets.

NAMED ACCOUNTS

We get the target account list from the clients and we generate buyer audiences and insights based on individuals’ media engagement within those accounts to increase the ROI and to help out in sales & marketing.

PRIORITIZED ACCOUNTS

You provide the target account list, and we help you pinpoint accounts that are actively researching solutions like yours and it will help you to increase the business.

ACCOUNTS SHOWING INTENT

Leverage our intent monitoring data to boost your account list with similar companies that are actively researching and looking to evaluate new technologies.

Appointment Setting

What We Do

B2B Appointment Setting services help to specialize sales for clients with the help of cold calls, lead generation, the setting of qualified appointments for their clients with the dealers and end customers. These qualified appointments can then, in turn, help the company in acquiring clients.

HERS help in appointment generation or appointment setting. We have specialized skills when it comes to the generation of leads like researching social media, targeting customers, reaching their customers through various channels and modes, negotiating with the clients, leveraging of contacts and finally building a good network.

The people who help generate or set appointments are known as appointment setters. These can be either external agents or in-house agents who specialize in generating leads and contacts and help setting appointments for the various different fractions of the company. The process of appointment generation and appointment setting is an important task that helps in the finalization of deals and the speeding up of various business interactions and negotiations.

WHY SHOULD YOU OUTSOURCE APPOINTMENT GENERATION?

Many businesses have started outsourcing this service due to the various benefits that they are able to get by outsourcing appointment generation. Here are a few reasons why the use of our appointment generation or appointment setting services has grown on a large scale.

Increases Revenue.

Missing an important meeting due to double booking of appointments can not only anger a potential client but can also spread the word that your company is unorganized and not very reliable? By using appointment generation and appointment setting services you are able to avoid such a circumstance and ensure that the appointments have been booked at the right times. Avoiding missed opportunities for sales can boost the sales of the company and they can increase the amount of profit that the company makes.

LOWER CUSTOMER ACQUISITION COST.

Choosing a good outsourcer for appointment generation and appointment setting can reduce the cost per sale. We have better means of generating leads. As we provide Appointment service on regular basis, we have an up to date database with the potential clients at the ready.

FREES UP YOUR TIME

Many businesses find it difficult to be able to take care of many different things at the same time; there is always something that needs to be done. You may find this an uphill battle until you start to outsource various jobs. You are able to free up a lot of valuable time that is needed to do jobs that need a more personalized touch when you choose to outsource appointment setting and appointment generation. Benefits of Outsourcing are Clearly Visible

APPOINTMENT SETTING SERVICES

People buy from people. Yes, conversations are needed in order to develop these relationships.

Lead Generation

What We Do

This is the process of capturing and stimulating interest in a particular product or a service so that the sale pipeline is developed. This marketing process uses various digital platforms and has undergone substantial changes with the increase of other social media platforms and also other social means of increasing awareness about the product or service. Additionally, there are many sources of information that is readily available for the customers and has led to the increase of “self-directed buyer.”

There has also been an increase in the number of techniques that can easily develop and qualify the potential leads about products before they are passed on to the sales department.

Since the past couple of years, the process of buying has changed drastically and marketers are coming up with innovative ideas to be able to reach customers through all the other competition and noise that is out in the market. Marketers can no longer reach out to the customers and have to wait to be found by their customers. It is also important that these marketers maintain a good relationship with their customers so that there is a continuous exchange of information about the new products and services that they have to give.

WHY DO YOU NEED LEAD GENERATION?

By showing an interest in your product, the visitors and prospects that are initiating the relationship with your business, it’s how you handle the relationship with them OK. This makes it easier and clearer for them to want to buy from you somewhere down the line. Within the larger marketing methodology, lead generation falls in the second stage. It happens after you've attracted visitors and are ready to convert that audience into leads. As you can see generating leads is a fundamental point in sales journey to becoming a delighted customer of your business.

TRANSFORMATION OF MARKETING

If we compare the market and the strategies that are used in the past and the ones that are currently being used we will find that there is a vast difference between the two. In today’s world, it is also fairly difficult to predict the kind of trends that can be found on the market. As we are growing up in the age of the internet this has been a major factor for the constant changing of trends. The world has moved from having scarcely any information available to suddenly having a whole array of information that can be found at your fingertips.

MOST EFFECTIVE TACTICS FOR LEAD GENERATION

Company website

Email marketing

Search engine optimization (SEO)

Telemarketing

Paid searches

Social media

Online advertising

LEAD SCORING

This is a shared sales and marketing methodology that the companies use for the ranking of leads in the order of their readiness for sales. The leads are scored on the basis of the interest that they show in the company’s business, their current position in the buying cycle and how the fit with regards to the company. This method of lead scoring can help the companies know whether that lead can be fast tracked to the sales team or if the marketing team has to work on it with a little lead nurturing. Lead scoring is very important to make your company’s revenue cycle strong, to be able to effectively drive more ROI, and also help in the aligning of sales and marketing.

Webinar Registration

What We Do

Webinars have evolved at a great level today because of high-tech and fast speed networks. It saves a big time and money to travel from one location to another location. Big multinationals highly depend on webinars to conduct their important meetings.

Webinars refers to a service that allows conferencing events to be shared with remote locations. These are sometimes referred to as web conferencing. They are used for interactive conferences, online workshops and so on. The service allows real-time point-to-point communications and multicast communications from one sender to many receivers. Web conferencing include meetings, training events, lectures, or short presentations from any computer.

Attendants and recipients for such webinars are the people whose names should not be disclosed to other businesses or people outside. Hence HERS works with highly professional staff whose first priority is secrecy and confidentiality. We work on behalf of your company to inform, invite, and remind the recipients to be online on a webinar server at that particular time. Those people can be from inside of the organization or can also be third-party attendees.

WHAT WILL YOU GET

HERS works as per your accordance to obtain the list of invitees and invite them to attend the webinar or web-conference. And also will play an important role to remind them through difference means of communication before the webinar is going to begin. We use reliable SMS services, Emails, phone calls and also chat if required to gather all of the invitees on time without any failure. HERS also works with total professionalism without missing any deadlines. HERS also kindly considers the priorities and preferences about how would they like to be contacted or reminded after the first formal invitation to them.

SALIENCE OF OUR SERVICE

Reliable Partner For Invitation, Reminders & Feedbacks From Invitees Considers Priorities & Preferences Of The Invitees For Entire Communication Professionalism And Maintaining The Quality Standards Of Your Company Quick Response And Real-Time Call Back Support For Any Queries Fast Avail Of Services With Quick Setup

GDPR & Global Compliance

What We Do

With a mission to protect the personal data of European Union (EU) citizens from unauthorized use, as well as address the issue of exporting personal data outside EU, the General Data Protection Regulation (GDPR) will come into effect on 25 May 2018.

We build systems which have a global outlook. We design processes that are future-proof. We believe in pre-empting problems rather than reacting to it. We are ready for GDPR, are you? Time is running out! What are you waiting for? Contact us immediately and learn more about how we can help you prosper in the GDPR regime!

WHY SHOULD YOU BE WORRIED?

Non-compliance with the General Data Protection Regulation could result in:

A penalty of 10 million EUR or 2 percent of the annual turnover, whichever is higher, in case of a less serious violation.

Major violations resulting in non-compliance to basic principles of the regulation could attract fines up to 20 million EUR or 4 percent of the annual turnover, whichever is higher

What are the Challenges in Ensuring GDPR Compliance In-house?

Keeping your data secure in accordance with the regulations of GDPR will require advanced infrastructure and technology, which your company may not be ready to invest in.

ARE YOU UNDER THE GDPR AMBIT?

If your company processes personal data of EU citizens, irrespective of the location of your establishment or the location where the data is stored, you must be ready to adopt and implement the new data protection regulation.

For example, an e-commerce website hosted and run from China, but catering to EU data subjects, must adhere to GDPR.

Here is another example, a company headquartered in the United States, but has a sales office in the EU, will also have to comply with GDPR.

HOW CAN WE HELP YOU?

With dedicated office spaces, equipped with the most modern infrastructure, comprising extremely secure and protected networks, hosting highly qualified and talented employees, who have undergone extensive training pertinent to the new data protection regulation, HERS is miles ahead of its competitors with respect to GDPR compliance.

With dedicated office spaces, equipped with the most modern infrastructure, comprising extremely secure and protected networks, hosting highly qualified and talented employees, who have undergone extensive training pertinent to the new data protection regulation, HERS is miles ahead of its competitors with respect to GDPR compliance.

With dedicated office spaces, equipped with the most modern infrastructure, comprising extremely secure and protected networks, hosting highly qualified and talented employees, who have undergone extensive training pertinent to the new data protection regulation, HERS is miles ahead of its competitors with respect to GDPR compliance.

WHAT IS PERSONAL DATA?

Personal data refers to any information that can be used to directly or indirectly identify a natural person or a ‘data subject’, including but not limited to, name, email address, photo, social media posts, medical information, bank details, and IP address.

WHY IS GDPR RELEVANT?

In the light of the recent high profile data breaches, spanning industries like telecom, healthcare, cloud services, large retailers, and government agencies, which have shared the data of millions of contacts to unauthorized entities, GDPR is an excellent step to protect citizens’ fundamental right of privacy in this digital era.

Demand Generation

What We Do

Demand generation is the focus of targeted Audience to drive awareness and interest in a company’s products and/or services. There are multiple steps executed in demand generation process that vary based on the size and complexity of a product and its sales. These process includes: building awareness, positioning relevance, supporting validation and mitigating customer evaluation.

The demand generation is a part of marketing. Demand Generation is a holistic approach to marketing and sales cohesiveness. Building awareness is a vital component in the demand generation process. Building awareness often takes a continued effort and involves multiple facets of marketing.

Advanced demand generation programs typically rely on some form of proactive Lead Generation activities supported by more traditional market programs and processes. This is because demand generation programs tend to assume that prospective customers are aware that they have a need or problem, and are attempting to solve it when they search for solutions.

If the prospect is unaware (consciously or, at least, subconsciously) that they have the problem, then demand generation process will encourage that prospect to buy your service or product for a betterment of his business.

WHAT WILL YOU GET

HERS provides you with excellent services for discovering valuable contacts which can aid you in running your business smoother and smarter with better clients, service providers and co-related people in the market who are ready for business with you!

Market Research & Profiling

What We Do

Market Research & Profiling Understanding your customers is a key ingredient of a successful organization. Existing customers are an important source of valuable information and using market research, specifically surveys to obtain this information is an easy and cost effective way to gather market intelligence about your most valuable asset – your customers.

Managers and marketers who utilize market research to develop customer profiles based upon different market segments have a competitive advantage because they are able to target each group with specific opportunities and offers based upon their needs.

Creating a series of customer profiles enables organizations to fully understand how their customers think, feel and behave. Having a broad knowledge of your customer’s demographic and psychographic characteristics as well as their attitudes and buying behavior, enables companies to better communicate with the people who matter most to their businesses.

WHAT WILL YOU GET

Full-Service Research Report With All Details As Required

Quantitative survey research

Qualitative focus groups – consumer and commercial/industrial sectors

All sorted data collection

Ethnographic research. Local, regional, national, international, bi-lingual capabilities.

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